New York Festivals® 2011 International TV & Film Awards® Introduces New Category to Honor Telenovelas.

New York, NY | October 28, 2010

New York Festivals 2011 International TV & Film Awards, now in its 54th year, has introduced a new category to honor exceptional work in Telenovelas. These limited run prime time serialized dramas have gained global popularity as a leading international entertainment genre.

The new category is the brainchild of Rose Anderson, NYF’s TV & Film Executive Director.   “For the first time in the history of New York Festivals TV & Film Awards, the spotlight will be on all of the Telenovelas being created today,” said Ms. Anderson, a 25 year veteran of the broadcast industry, “Our competition is open to all productions worldwide - wherever they are created and wherever they are aired, they can enter. We want to be able to give outstanding work the recognition it deserves.”

“Telenovelas are Latin America's greatest contribution to the television landscape, not to mention one of the most successful genres in the history of the medium. I congratulate the New York Festivals for taking this step to recognize this important and incredibly popular style of entertainment,” said Joaquin Blaya, Former President and CEO of Univision.

This year’s Telenovela category winners, along with “The World’s Best TV & Films™,” will be showcased at NYF TV & Film Awards, hosted at the NAB Show in Las Vegas from April 9-14.  The deadline to enter the competition has been extended to November 5th to provide opportunities for others in light of the recent NAB Show and NYF partnership.  To enter online, click here.

In addition to the Telenovela category, the 2011 TV & Film Awards introduced a group of new categories in response to world-wide creative trends. 

Entries in the 2011 competition will be judged online by NYF’s GrandJury® of award-winning international television and film producers, directors, writers, and other creative media professionals.  NYF’s revolutionary online judging system ensures that each entry receives the proper amount of time in an environment free from outside distractions and unsolicited opinions.   

“The World’s Best TV & Films™” will be featured in the Showcase section of New York Festivals website and promoted by our network of international representatives in 74 countries.  For more information please visit:

All press inquiries are welcome and should be directed to Gayle Mandel:, Ph: 1 212 643 4800.

International Awards Group (IAG) organizes advertising and programming competitions for the following brands: AME Awards® for the World's Most Effective Advertising™; Midas Awards® for the World’s Best Work in Financial Services Communications; The Global Awards® for the World's Best Healthcare Advertising™; New York Festivals®; World's Best Advertising™; World's Best Radio Programs™ and World's Best Television & Films™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. Founded in 1957, IAG and their brands now have representation in 74 countries. For more information, go to

About the NAB Show 
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at