NYF Television & Film Awards Grows its Green Initiative; Mobile App Puts Award-Winning Entries at Attendees Fingertips

New York, NY | April 15, 2012

New York Festivals® International Television & Film Awards, continues to grow its green initiative for the second year in a row by offering an e-program on a mobile app. Attendees of the 2012 TV & Film Awards, taking place April 17th at the NAB Show in Las Vegas, can save trees while viewing the paperless awards program on their phone or mobile device. With a quick scan of the QR code, NYF’s mobile app puts the award-winning entries at the attendee’s fingertips.  To view the app go to:

The New York Festivals e-program mobile app will communicate all of the 2012 TV & Film awards program information:  Grand Trophy, Gold, Silver, and Bronze award-winning entries, as well as the 2012 Lifetime Achievement Award, Broadcaster of the Year, Production Company of the Year, and United Nations Department of Public Information Awards. All NYF & NAB co-sponsored events and screenings will also be included.

Newly launched in 2012, the Green Promotion category continues NYF’s support for all things Green by honoring promos created for environmental awareness campaigns. Green Promotion entries achieving Finalists status include i-CABLE Entertainment Limited, Hong Kong “Save The World: Conserve Energy”, and Cartoon Network Latin America, USA “Green Campaign”. 2012 Award winners will be announced at the April 17th Awards Ceremony.  

New York Festivals Television & Film Awards will shine the spotlight on the World’s Best TV & Films™. The second annual NYF Lifetime Achievement Award will be presented to one of sports broadcasting industry’s most accomplished executives Geoffrey Mason, Senior Production Specialist for ESPN.  Mr. Mason, will be the keynote speaker for the 2012 NAB Show “Creative Master Series,” featuring an in-depth interview conducted by acclaimed sports journalist, ESPN Anchor Bob Ley titled “Mason Unplugged” on April 17th at 9:30AM.
2012 Grand Trophy winning work will be showcased at an NYF/NAB sponsored screening on April 18th at 3:00PM taking place at the Content Theater.

For schedule and ticket information:

To learn more about New York Festivals visit: or stop by NYF’s Booth SUI3903R at NAB.  

All press inquiries are welcome and should be directed to Gayle Mandel:, Ph: 1 212 643 4800.

About International Awards Group
International Awards Group (IAG), founded in 1957, organizes advertising and programming competitions for the following brands: AME Awards® for the World's Most Effective Advertising™; Midas Awards® for the World’s Best Work in Financial Marketing & Advertising™; The Global Awards® for the World's Best Healthcare Advertising™; New York Festivals®; World's Best Advertising™; World's Best Radio Programs™ and World's Best Television & Films™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to

About NAB Show
NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at